“The idea for emPawa was motivated by the need to give back to Africa's music industry” - MR EAZI
Every year #emPawa30
A 3 week masterclass for emerging, independent artists. It is run by Mr. Eazi & funded by PawaPlay. Our goal is to attract the best musical entrepreneurs from across Africa, help bring their product to the next level, and enable their music to reach a global audience.
The masterclass is an intense experience. We take artists away from their daily distractions - they live together on site - and provide access to studios, recording equipment, world-class producers, music engineers, as well as globally successful artists who serve as mentors and can collaborate with the artists.
The first emPawa Masterclass took place in Stellenbosch in February 2019. 10 Artists were selected from over 20.000 submissions. Mentors like Diplo, Raye, Kwesta, and DSK, spent time listening to the artists, providing feedback on their tracks, style, and giving them access to original beats to work off of.
During the program, other industry experts also came by to provide insights - like approaching radio hosts, dealing with labels, music contract lingo and common practices, strategies for streaming services, how to segment the market using audience insights, distribution, publishing, branding, social media, pr, and marketing.
At the end of the program, the artists present their plan for their music business.